Tackling problems and challenges facing traditional handicrafts worldwide:

1. In a rapidly developing era of high technology, how should practitioners develop their modern aesthetic power, capacity in terms of creative and innovative designs, interpersonal relations, self-promoting, social media promotion and access to modern IT tools, and knowledge about the operation of modern commercial society.

2. Female practitioners lack job opportunities.

3. Young inheritors lose interest in traditional handicrafts and have low confidence.

4. There lacks systematic research into the balanced and coordinated relations between traditional handicrafts and modern aesthetics, modern technology, new consumption ideas, interdisciplinary exchanges and diversified development.

5. How can traditional craftsmanship and modern technology interact in a mutually reinforcing way?

6. How can we achieve sustainable development of traditional handicrafts?

Accordingly, the Chair will implement its tasks from the following aspects:

1. Engaging in cooperation with government departments, organizations, universities or education institutions, inheritors, foundations and businesses, tapping into the cultural connotation of traditional handicrafts, exploring effective ways for communication and promotion, and building an international training network and education platforms.

2. Promoting cross-sectoral dialogues through practical activities, academic exchanges and programs, and exploring the ways of building an effective policy mechanism and education system in this field of study.

3. Supporting and promoting the diversity of cultural expressions, inheritance and dissemination of intangible cultural heritage, boosting sound development of creative industries, and advancing creative transformation and innovative development concerning cultural heritage preservation.

4. Implementing practice programs to carry forward traditional handicrafts, and realize the integration and mutual reinforcement of traditional handicrafts, modern design ideas, and creative and innovative technology.

5. Building an international education platform based on effective inheritance and high-quality innovation of traditional handicrafts worldwide. Global, regional and domestic training sessions and seminars should be organized to promote cooperation between institutions of higher learning, businesses, governments and other sectors of society in traditional artwork design, innovation and promotion facilitate education on inheritance and innovation of traditional handicrafts in less developed countries and the world, create job opportunities regarding traditional handicrafts, and use creativity, new commercial means and ways of thinking to preserve intangible cultural heritage and the diversity of cultural expressions.