The fifth session of the 2024 Creative 100 Talent Training Program is about to start!

Training Introduction

The 2024 Guangdong Hong Kong Macao Greater Bay Area Youth Creative Design (Creative 100) Talent Training Program (5th edition), sponsored by the Cultural Heritage and Creative Industry Research Institute of Jinan University and supported by the Beijing Chenjianghe Public Welfare Foundation, has come to a close after five years. This training session will be themed AI Era: When Tradition Meets the Future, and will be conducted in the form of cutting-edge academic lectures by frontline experts, interactive exchanges, project co creation workshops, and visits for learning. It is currently recruiting 25 students in design and creative related majors and industry backgrounds from mainland China, Hong Kong, Macao, and Taiwan. At present, the talent recruitment work is also gradually coming to an end, and we are about to welcome the highly anticipated opening ceremony and training activities.

▲Location of this training: Lijiang Ancient Town

In order to let the trainees better understand the rich and diverse cultural heritage, the training will be held in Lijiang, Yunnan Province from October 6 to October 12, 2024, which is a prefecture level city with three world heritages: the Old Town of Lijiang, Three Parallel Rivers and Dongba Ancient Literature.

Since its launch in 2020, the Guangdong Hong Kong Macao Greater Bay Area Youth Creative Design Talent (Creative 100) Training has successfully held four sessions in October 2020, November 2021, September 2022, and October 2023.

▲First training in 2020

▲Second training in 2021

▲Third training in 2022

This project focuses on the cultivation of young creative design talents in the Guangdong Hong Kong Macao Greater Bay Area, with the overall theme of Youth Activate Creativity, Creativity Shapes Youth; Culture Creates Youth, Youth Creates Culture. It actively responds to and follows General Secretary Xi Jinping's guiding ideology of Innovation is the soul of national progress, an inexhaustible source of prosperity and development for a country, and the deepest national endowment of the Chinese nation, Youth is the most dynamic and creative group in society, and should be at the forefront of innovation and creation, to gather creative design talent resources in the Greater Bay Area, cultivate innovative forces, and build a platform for exchange, learning, and progress enhancement.

The four sessions have gathered more than 40 well-known experts and professors from the creative design and cultural industries in China, and taught more than 60 outstanding young designers and creative workers from Hong Kong, Macao, Taiwan, and mainland China. The training received high praise from the leaders of the United Front Work Department. The relevant mainstream media reported on the training.

Content of Courses

This plan is divided into five years. Under the guidance of the overall theme of Youth Activate Creativity, Creativity Shapes Youth; Culture Creates Youth, Youth Creates Culture, 2-3 sub themes are set each year, which should be closely integrated with the practical needs of economic, social, cultural, and environmental development in the Guangdong Hong Kong Macao Bay Area, providing both creative space and the ability to solve practical problems.

Adopting the training mode of cross-border team formation+three three system modularization, cross-border team formation refers to forming a team of 5-6 students, each team of students including representatives from the backgrounds of humanities, science, and engineering. Theoretical learning is carried out by individuals, and practical learning, theme research, and graduation evaluation are completed by teams. Three three system modularization refers to the learning arrangement including policy interpretation and cutting-edge theory, practical teaching, and student project training.

The curriculum includes seven on-site lectures on creative economy, cultural heritage, aesthetic economy, urban public art, creative industry theory and experience, introduction to information technology, latest international design trends, etc. Top professors and expert mentors are invited to teach cutting-edge academic theories, professional knowledge, scientific research trends, policy interpretations, etc. in the fields of art and technology. Six evening group discussions; An in-depth cultural survey of the Old Town of Lijiang; A dialogue interview with the inheritor; A live graduation defense and mentor's comments.

The practical teaching module adopts two modes: inviting in (experience sharing) and going out (on-site research), inviting scholars and professors, art professionals, senior management of cultural and artistic technology enterprises, and entrepreneurial enterprises to share the latest practices of creative entrepreneurship in the era of technology and art integration, and transform their achievements and experiences into textbooks and teaching processes. Among them, designers and entrepreneurs serve as trainers for training projects, and innovative enterprises serve as training classrooms and teaching platforms; The training module of the student project is based on the project proposal (paper or lesson plan) submitted by the student when applying to join the course. It implements a mentor responsibility system and combines collective discussions, student group discussions, and mentor guidance to improve the student project and make project quality the main condition for graduation. It aims to make the student a talent seed for the future development of the Bay Area, introducing and expanding the theoretical knowledge, teaching and research methods, practical spirit, and academic exchange platform learned in the training course to the industry and region where the student is located, playing an incubation role, and driving and leading the innovative development of the creative industry and related industries and undertakings in the Bay Area.

Introduction to Training Mentor

Chen Ping

Current Dean, Professor, Doctoral Supervisor of the Institute of Cultural Heritage and Creative Industries at Jinan University, Chief Chair of the UNESCO World Traditional Handicrafts: Inheritance and Innovation Chair, Global Vice President of the International Organization of Folk Arts (IOV), Member of the International Council on Monuments and Sites (ICOMOS), Visiting Professor at the Central Academy of Fine Arts, and Academic Expert of the Handicrafts 50 Forum; Member of the CPPCC Guangdong Provincial Committee, Deputy Director of the Central Women's Committee of the Zhigong Party, Director of the Culture and Sports Committee of the Zhigong Party of Guangdong Province, Executive Director of the China Overseas Friendship Association, Deputy Director of the National Culture and Creative Industry Professional Committee of the Chinese Anthropology and Folklore Research Association, Executive Director of the Chinese Arts and Crafts Society, etc.

Jia Wei

Founder and Chairman of Rococo Innovation Design Group, author of Three Concepts of Products, Metaverse Power, and The World is Designed, China's first to dominate the red dot market iF、IDEA、G-Mark、 Designers who have won five international design awards, including the Red Star Award, are praised by the media as entrepreneurs with both business acumen and talent. Recipient of the Silver Medal for China's Design Contribution by Guanghua Longteng, and one of the Top Ten Outstanding Young Persons in China's Design Industry by Guanghua Longteng; Founder and Creative Director of SANSA Shangshang Zenpin, an original design brand; Chairman of the Design Committee of the Ullens Center for Contemporary Art, Excellent Mentor of National Youth Entrepreneurship Education, the first designer to be received by national leaders such as Xi Jinping, Hu Jintao, and Wen Jiabao, and also a member of the IDSA Industrial Designers Association in the United States.

Liu Yuedi

Advocate of Life Aesthetics, researcher at the Institute of Philosophy of the Chinese Academy of Social Sciences, doctoral supervisor and visiting professor at multiple universities at home and abroad, postdoctoral fellow at Peking University, honorary member of the Presidium of the Chinese Cultural Promotion Association, senior visiting scholar at Fulbright in the United States, executive committee member of the International Association of Aesthetics (IAA) and deputy secretary-general of Chinese Aesthetics, executive editor of Aesthetics magazine, editor in chief of Humanity Research and Review, editorial board member of multiple international journals such as Aesthetics Universalis, Comparative Philosophy, and Journal of East West Thought, and has independently supported the National Social Science Fund and major projects on multiple occasions.

Li Jianshen

Specially appointed professor at Jingdezhen Ceramic University, currently serving as the host of Jingdezhen Sanbao International Pottery Village and the creator of Sanbao International Pottery Village. Graduated from the State Ceramic Institute of Alfred University in New York. My personal works are widely collected by numerous museums, art galleries, and art institutions around the world.

Ren Wendong

Former Vice President, Secondary Professor, Doctoral Supervisor of Dalian University of Technology, expert enjoying special allowance from the State Council, member of the Higher Education Professional Teaching Steering Committee of the Ministry of Education, review expert of Changjiang Scholars of the Ministry of Education, review expert of the national finals of China International Internet plus Innovation and Entrepreneurship Competition, vice president of China Interior Decoration Association, member of the discipline review panel of the Degree Committee of the People's Government of Liaoning Province, member of the Decision Advisory Committee of the CPC Liaoning Provincial Committee and the People's Government of Liaoning Province, one of the top ten outstanding young people in Liaoning Province, member of the Decision Advisory Committee of the CPC Dalian Municipal Committee and the People's Government, vice chairman of the Dalian Artists Association, one of the top ten outstanding young people in Dalian, member of the British Royal Art Research Association, visiting professor of Southampton University, and external auditor of. Won the Grand Prize of the First New Zealand Interior Design Competition, the Guanghua Longteng Award 2017 China Decoration Design Industry Contribution Gold Medal, and the China Interior Design Excellent Work Award.

Lin Zhenzhong

Founder of Tsinghua Life Lecture Hall, Visiting Professor of Environmental Art Department at Tsinghua University, Distinguished Expert and Course Professor at the School of Urban Design, Central Academy of Fine Arts, Hall of Fame of Interior Design Magazine in 2014, Hurun Interior Design Insight (China's 20 Most Influential Interior Designers) in 2017, Top 10 Leading Brand Figures in Chinese Design in 2018, Professional Member of the American Interior Design Association (Registered Interior Designer ASID).

Wang Qijun

Professor at the Central Academy of Fine Arts, art consultant at the China Garden Museum, researcher at the Oriental Mural Research Institute of the School of Painting and Art at the China Academy of Art, general consultant at the China Art Information Network, senior overseas visiting scholar at Peking University, former director of the Humanities and Social Sciences Center at the School of Urban Design at the Central Academy of Fine Arts, part-time doctoral supervisor at Krirk University in Thailand, honorary president of the Landscape and Ancient Architecture Research Association of the Chinese Yuanmingyuan Society, and vice president of the Canadian Association for the Promotion of Traditional Chinese Culture. I have studied in the Fine Arts Department of Nanjing University of Arts, the Architecture Department of Chongqing Institute of Architecture and Technology, and the Architecture Department of Tsinghua University, and obtained a doctoral degree in Architectural History and Theory from the School of Architecture of Tsinghua University.

Wang Zhong

The current professor, doctoral supervisor, dean of the Institute of Urban Design and Innovation at the Central Academy of Fine Arts, director of the China Public Art Research Center, consultant to the Beijing Municipal People's Government Expert Advisory Group, deputy director of the National Urban Sculpture Art Committee, vice chairman of the China Urban Sculptors Association, vice chairman of the China Construction Culture and Art Association, chairman of the Public Art Committee, vice chairman of the Display Art Committee of the China Interior Decoration Association, vice chairman of the China Arts and Crafts Association, expert in evaluating art collections at the National Art Museum of China, and global vice chairman of the APDF Asia Pacific Designer Alliance.

Zeng Hui

Design scholar, art curator, deputy director and planning director of Beijing International Design Week, and overall curator of the theme exhibition on the revitalization of traditional Chinese crafts; Special Researcher at Tsinghua University's Institute of Cultural and Creative Development and Researcher at Zhang Guangyu Art Research Center; Member of the China Artists Association, member of the Central Cultural Committee of the Democratic League, Deputy Director of the Cultural Committee of the Beijing Municipal Committee of the Democratic League, Vice President of the Beijing Design Society, and Vice Chairman of the Beijing Industrial Design Promotion Association; Formerly taught at the Central Academy of Arts and Crafts, served as the Director of the Landscape Planning and Implementation Department of the Cultural Activities Department of the Beijing Organizing Committee for the Olympic Games, and the Minister of the Art Department of the National Centre for the Performing Arts; Since 2010, he has served as the Deputy Director and Chief Planner of the Beijing International Design Week Organizing Committee.