What core areas should be focused on for the inheritance and development of traditional culture? What cutting-edge technologies can provide solutions for revitalizing traditional culture? How can cultural scenes and technological solutions be better matched and implemented? Since Tencent launched the Exploration Project, it has been collaborating with various sectors of society to continuously collide with the answers to these questions in the practice of co creation, exploring the best paradigm for the integration and innovation of technology and Chinese culture.
The 'Exploration Plan 2024' officially launched
On June 28, 2024, under the guidance of the Department of Science, Technology and Education of the National Cutural Heritage Administration, the China Cultural Heritage Information Consulting Center (the data center of the National Cutural Heritage Administration), Tencent SSV Digital Culture Laboratory, Tencent Research Institute, and the Social Value Investment Alliance (Shenzhen) were the sponsors, the China Cultural Heritage News and Bauhinia Magazine were the co sponsors, and eight domestic universities and colleges, including the School of Cultural Industry Management of the Communication University of China and the Institute of Cultural Creative Development of Tsinghua University, were the academic support units. More than 10 invited co creative partners and invited investment partners were invited to jointly launch the Exploring the 2024 Plan with Tencent Binhai Building in Shenzhen. More than a hundred leaders and guests from government departments, cultural institutions, technology enterprises, universities, news media and other units attended the conference on site.
Liu Yuzhu, President of the China Cultural Heritage Protection Foundation, former Secretary of the Party Leadership Group and Director of the National Cutural Heritage Administration
Liu Yuzhu, Chairman of the China Cultural Relics Protection Foundation, was invited to attend and deliver a speech on the theme of Inheritance and Utilization of Cultural Relics Protection in the Digital Age. He appreciated Tencent's remarkable achievements in technological innovation and emphasized the importance of cultural relic protection, pointing out that technological innovation is the core driving force for cultural relics to come alive. As an important participant and innovator in the digitalization process of cultural relics, Chairman Liu Yuzhu of Tencent has put forward three expectations: hoping that Tencent will play a greater role in interpreting the value of cultural relics through technology, uphold long-term principles, help the sustainable development of cultural relics, fully play a leading role in demonstration, and drive more social forces to participate.
Zhou Jianxin, Dean of the Cultural Industry Research Institute at Shenzhen University, Yang Jinglei, Dean of the Shenzhen Hong Kong Collaborative Innovation Research Institute at the Hong Kong University of Science and Technology, Tang Jigen, Chair Professor at the Social Science Center and Advanced Research Institute of the Southern University of Science and Technology and Chief Researcher at the Institute of Archaeology of the Chinese Academy of Social Sciences, Wang Zhong, Vice Dean of the School of Humanities and Social Sciences at the City University of Macau, Chen Ping, Dean and Professor of the Cultural Heritage and Creative Industries Research Institute at Jinan University, and Chief Chair of the UNESCO World Traditional Handicraft Inheritance and Innovation Chair, as well as Mo Cuiyu, Director of the K11 Craft&Guild Foundation, a Hong Kong charity organization, participated as invited experts in the Greater Bay Area roundtable dialogue, using cultural and technological integration to stimulate new quality productivity and help build a humanistic bay area.
Dean Chen Ping delivered a speech as a specially invited expert
The Tanyuan Plan is a co creation incubation project launched by Tencent to promote the deep integration of culture and technology, and to revitalize cultural heritage through cutting-edge digital technology. The Tanyuan Plan focuses on three paths: 0-1 breakthrough research, diffusion of technological achievements, and accompanying and co creating no man's land . It aims to solicit digital solutions for revitalizing cultural heritage from the society, provide comprehensive support in terms of funding, resources, technology, and dissemination for various shortlisted projects, and explore the creation of a sustainable culture+technology innovation funding paradigm.
On site Launch Meeting of the Exploring Yuan Plan 2024
At the kickoff meeting, the results of the five major co construction scenarios of the Exploring Yuan Plan 2023 were released.
The results of the five major co construction scenarios of the Exploring Yuan Plan 2023 have been released
Tang Dynasty poet Song Yu once wrote a poem titled In the shadows, the masses move, and in the sky, the spirits fly to praise the magnificent and vivid Yungang Grottoes. Nowadays, there are not only mottled scars from natural weathering and human behavior in grottoes, but also many hidden lesions such as invisible internal cavities and water seepage. The Rare Isotope Frontier Science Center of Lanzhou University uses Muzi imaging technology to conduct three-dimensional density imaging, enabling scanning and analysis of the geological conditions inside the grottoes, and providing support for the protection of grottoes.
Natural Miao Zi Imaging in Yungang Grottoes
The Sanxingdui Site, located in the ancient Shu region, is renowned for its sleeping for three thousand years, waking up to startle the world. How to use digital technology to recreate the glory of ancient civilization? The Tanyuan Plan collaborates with Dimension and Sanxingdui Museum to enhance the digital cultural and tourism interactive experience through digital interaction technology and monocular camera motion capture technology. They jointly launch the digital IP image Shuduidui as a carrier for immersive interaction with tourists.
Shu Dui Dui appears in Qatar
In addition, the Tanyuan Plan and co creators used the digital person Yunzhuo to restore the Western Xia civilization at the Zhangye Dafosi Temple; Through poetry and dialogue with tourists on the Xi'an city wall, let the charm of the ancient capital flow; At the Poly Art Museum, the exquisite craftsmanship of the seven animal heads of the Yuanmingyuan is presented through visual art. Building time and space bridges on the long river of history, closely connecting the past and future of Chinese culture, and revitalizing ancient history with the help of modern technology.
At the launch meeting of the Exploration Plan 2024, we also officially began to solicit cultural scene demands and technical solutions from the society. The Exploring Yuan Plan 2024 will focus on six major cultural heritage topics, six innovative technology fields, and collect three types of technology application projects and cultural demand scenarios, and prepare rich benefits for the selected projects.
