1.Promoting research and dissemination of traditional handicrafts worldwide: The Chair actively carries out research and dissemination of traditional handicrafts worldwide in line with the UN Sustainable Development Goals, and the Convention for the Safeguarding of the Intangible Cultural Heritage and the Convention on the Protection and Promotion of the Diversity of Cultural Expressions.

2.Building high-quality platform and network for international education: The Chair will carry out a variety of training and practice programs, academic research and social activities, including joint programs for graduate students tutoring, centering on the inheritance and innovation of world traditional handicrafts. It will launch short-term training programmes targeting female practitioners and young inheritors, business executives and government officials. It will develop management programs concerning traditional handicrafts in various countries.

3.Building a network for exchanges and sharing of world traditional handicrafts: The Chair works to attract more local governments, education institutions, international organizations and practitioners to contribute to the preservation, promotion and communication of traditional handicrafts, highlighting the necessity of cross-regional and cross-sectoral cooperation, the benefits of sharing quality education resources, and significance of preserving cultural diversity.

4.Promoting the development and innovation of world traditional handicrafts: By cooperating with government agencies, international organizations, universities and research institutes, businesses, business executives and designers across borders, disciplines and sectors, the Chair undertakes a systematic study into modern transformation and innovation of traditional handicrafts so as to provide new momentum for the regional cultural and tourist undertakings.

5.Giving play to the leading role of the Chair: The Chair focuses on high-quality training for female practitioners and young inheritors so that they can have equal access to quality education. In this way, the Chair will enhance their competitiveness, spur their creativity and entrepreneurship, and improve their living conditions. The Chair will carry out systematic research and practical exploration centering on integrating modern creative design means and ideas into traditional handicrafts to make cultural development and economic growth more complementary.